Creating the right conditions and capacities for women to participate in and benefit equally from trade requires all key stakeholders in the trade and business ecosystem to be activated.

This is why [insert host institution name] established the ITC SheTrades [insert country name] Hub in [insert year of Hub establishment] to deliver tailored capacity building and business generation activities for women in [insert country].

Since its inception, over [insert a rounded up figure of Hub members] women-led businesses have joined our community and benefited from opportunities offered by both [insert Hub institution name] and the ITC SheTrades Initiative headquartered in Geneva, Switzerland.

What are ITC SheTrades Hubs?

ITC SheTrades Hubs are decentralized platforms through which the ITC SheTrades Initiative delivers in-country interventions.

Administered by local institutions, SheTrades Hubs help increase the sustainability of the Initiative’s interventions by promoting local ownership and alignment with national and sectoral priorities.

To support national institutions to deliver on their commitment, Hubs receive institutional strengthening support by ITC (e.g. co-delivery of training and B2B services, service digitalization, gender-responsive public procurement, etc) and benefit from peer-to-peer learning with a growing network of over 12 Hubs across Africa, Asia, the Caribbean, and Latin America.

About ITC and the SheTrades Initiative

The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and least developed countries to become more competitive in global markets, thereby contributing to sustainable economic development.

The SheTrades Initiative is ITC’s flagship women and trade programme. ITC SheTrades targets all stakeholders across the trade and business ecosystem to create the right conditions and capacities for every woman, everywhere, to realize their full economic potential.

ITC SheTrades provides women entrepreneurs and producers with access to key knowledge, resources, and networks, support policymakers on inclusive policy reforms, and leverage public and private partnerships to amplify the impact of our work

How can you benefit?

On top of the wide array of opportunities open to all women registered on, women-led businesses of SheTrades Hubs also gain exclusive access to Hubs-only capacity building and business generation activities. These may range from support to participate in regional or international trade fairs, or opportunities to participate in on-site or virtual trainings and coaching on a multitude of themes (e.g. digitalization, crisis management and risk assessment, etc).

Be part of our community of women leaders

Interested? Follow two easy steps to be a member of the SheTrades [insert country name]:

Register your business on

  • Ensure that your profile is complete and accurate. If the wrong country option is selected, you will not be automatically enrolled into the Hub network.

*If you face any issues with registering on, send us an email at In your email, please include a screenshot of the error and provide a description of your technical difficulties.