The SheTrades Gambia Hub was launched in 2021 as a continuation of the SheTrades Gambia Project. Since then, the Hub has achieved significant success in empowering women economically over the past three years. It has facilitated over US$3 million worth of investments and business transactions for women entrepreneurs, enhanced the capacity of five business support organizations, and trained over 1,020 women entrepreneurs to boost their business competitiveness.

Hosted by the Ministry of Trade, Industry, Regional Integration and Employment (MOTIE), the SheTrades Gambia Hub was established in partnership with International Trade Centre a joint agency of the United Nations and the World Trade Organization – flagship Women and Trade Programme, the SheTrades Initiative.

The SheTrades Gambia Hub serves as a resource centre for Gambian women entrepreneurs. It adopts a three-pronged approach to ensure that the right conditions and capacities are in place for women-led businesses to thrive in international trade by:

* Equipping women entrepreneurs with market-relevant skills and knowledge and facilitating their access to market and investment opportunities;

* Bringing together a community of partners (e.g. business support organizations, corporations, development partners, etc) and harnessing synergies to improve the business and trade environment for women; and

* Advocating for gender-inclusive policies, including gender responsive public procurement.

What are ITC SheTrades Hubs?

ITC SheTrades Hubs are decentralized platforms through which the ITC SheTrades Initiative delivers in-country interventions.

Administered by local institutions, SheTrades Hubs help increase the sustainability of the Initiative’s interventions by promoting local ownership and alignment with national and sectoral priorities.

To support national institutions to deliver on their commitment, Hubs receive institutional strengthening support by ITC (e.g. co-delivery of training and B2B services, service digitalization, gender-responsive public procurement, etc) and benefit from peer-to-peer learning with a growing network of over 12 Hubs across Africa, Asia, the Caribbean, and Latin America.

About ITC and the SheTrades Initiative

The International Trade Centre (ITC) is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and least developed countries to become more competitive in global markets, thereby contributing to sustainable economic development.

The SheTrades Initiative is ITC’s flagship women and trade programme. ITC SheTrades targets all stakeholders across the trade and business ecosystem to create the right conditions and capacities for every woman, everywhere, to realize their full economic potential.

ITC SheTrades provides women entrepreneurs and producers with access to key knowledge, resources, and networks, support policymakers on inclusive policy reforms, and leverage public and private partnerships to amplify the impact of our work

How can you benefit?

On top of the wide array of opportunities open to all women registered on, women-led businesses of SheTrades Hubs also gain exclusive access to Hubs-only capacity building and business generation activities. These may range from support to participate in regional or international trade fairs, or opportunities to participate in on-site or virtual trainings and coaching on a multitude of themes (e.g. digitalization, crisis management and risk assessment, etc).

Be part of our community of women leaders

Interested women entrepreneurs can join the SheTrades Gambia Hub by filling this online registration form.

Have questions? Reach out to us at,or call us at +220 3414414

Want to access more opportunities?

Apart from exclusive benefits available through the SheTrades Gambia Hub, women entrepreneurs can access additional opportunities by being a member of the ITC SheTrades Initiative.

With a registered account on, entrepreneurs can:

       ·  Connect with other women-led businesses, business support organizations and international partners;

       ·  Apply for opportunities to participate in workshops, trade fairs, etc;

       ·   Acquire new skills and knowledge through ITC’s resources, programmes and tools;

       ·   Stay updated on upcoming opportunities, news, success stories and publications.

To learn more about the SheTrades Initiative and join our global community, visit

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